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Introducing NØ NAME – Behind the Brand​

NØ NAME is a luxury fashion brand based out of London. If you want to take your style to new heights and are looking for premium materials to dress in, NØ NAME is for you. See our vast collection below.

A French brand founded in 1991 by the Rautureau family, NØ NAME is known for its iconic platform sneakers for women. In 2024, NØ NAME opened up its sneakers to men, committing to their belief that style has no gender.

No matter the time of year or type of weather, statement footwear is never out of season at Brenda Muir, so let’s look a little closer at one of our favourite brands, NØ NAME.

History of NØ NAME

Developed in France by the Rauturea family, the brand has been designing various styles of shoes for women since 1991. Intent on breaking the mould with its anti-brand image and moniker, NØ NAME didn’t want to just create another pair of sneakers: enter the platform.

Platform shoes have had a long and storied history, and, believe it or not, originally had a practical purpose, with 15th-century Venetians using them to traverse the city’s waterlogged streets.

In the 1900s, the platform shoe had several renaissances in every decade from the 40s onwards, with designers using the extra space afforded by the sole to create a look unique to each decade, with many celebrities rocking their own takes own the look, including Stevie Nicks, David Bowie, and Elton John.

Come the 90s, the platform was reinvented once more with NØ NAME designer Maison Rauturea creating a shoe that had a considerable impact, standing above the rest (pun intended) with a 5cm platform shoe.

In the same decade, a further resurgence in the popularity of the shoe was spearheaded by celebrity endorsees, The Spice Girls.

What sets them apart?

We’ve seen that each decade has had its unique take on the platform. Now in their third decade of business, what has kept NØ NAME relevant?

Championing sincerity, audacity, passion, independence, and combativeness, these values have manifested in not just their commitment to genderless fashion but also their commitment to technological innovation in the name of sustainable practice and environmental awareness.

Untitled-design-2024-02-23T112549.448
Brenda Muir/NØ NAME

NØ NAME is rigorous in its research, design, and production. Starting with the sourcing of materials, extensive research and development take place. This has led to no name using an ever-increasing number of recycled materials in their shoes, including polyesters from plastic bottles, recycled denim, cork chips, and other material scraps.

Recycling is an effective method of reducing production impact, but so is reusability, which is why NØ NAME ensures that its products are suitably durable. Each new launch ensures products are tested for not just quality and comfort but for resistance to wear, too.

The look

Finally, we come to the trainers themselves. At first glance, there’s an undeniable nostalgic effervescence that harks back to NØ NAME’s 90s origins. Look closer, and you’ll see that these shoes belong in the future of fashion.

Recycling is an effective method of reducing production impact, but so is reusability, which is why NØ NAME ensures that its products are suitably durable. Each new launch ensures products are tested for not just quality and comfort but for resistance to wear, too.

Untitled-design-2024-02-23T110240.043
Brenda Muir/NØ NAME

Behind the scenes, we know the technological and sustainable advancements that have gone into these shoes, but aesthetically, we see shoes that could sit comfortably in several different situations, from sporty to casual to social scenarios. Seeing the diversity of applications within the range, we know we had to have them at Brenda Muir.

See them for yourself here, or come visit us in-store to re-enter your platform era!

Marisa Davis

Marisa Davis

Marisa Davis, the owner of Brenda Muir, immerses herself in the world of fashion. She can often be found travelling the world, driven by a relentless passion to bring the ladies of Glasgow unique and quirky new designs.

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Shopping at Brenda Muir has been my pleasure for over 10 years! You can find an eclectic, quality range of clothing not found on the high street. It caters for all occasions - from elegant weddings to smart casual- with a little added funkiness, if you desire.
Nuala Baxter
There is always a friendly welcome from Marisa and her girls, who provide a personalised customer experience and encourage you to try new styles and ways in which they can be worn. You can be confident that you choose and purchase items that suit you - and of course, every outfit can be enhanced by the extensive range of accessories that are available.
Nuala Baxter
A visit to Brenda Muir’s shop in Hyndland is an absolute pleasure. The clothes are stylish with great colours and fabrics that are a little bit out of the ordinary! The other reason I love Brenda Muir is the staff, and especially Marisa, who make the visit so enjoyable and hassle free.
Marion Scott
Marisa and her team offer superb fashion and service to customers in this West End treasure. The range of designers and styles each season ensures that there is always something suitable to update your wardrobe.
Debbie Hamilton
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157 Hyndland Road,
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