3 Sustainable Fashion Trends in 2024

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It’s a New Year and consumers are looking out for the latest trends to jump on. However, many people are becoming more concerned with how companies are moving towards a more eco-friendly future in 2024.

In this article, we’ll look at three sustainable fashion trends to watch in 2024.  

Sustainable Fashion Practices

Sustainable Fashion

In 2024, sustainable fashion is expected to continue to grow in popularity as more and more consumers become environmentally conscious.

Here are some reasons why:

1. European Eco-Friendly Legislation

Originally proposed by the European Commission in March 2022, and agreed upon in December 2023, was the EU’s new product law.

One element of the new law specifically targets the ‘fast-fashion’ industry and its controversial practice of destroying unsold clothing and footwear. Under the new sustainability legislation, the destruction of unsold textiles and footwear will be banned.

Other elements of this policy that will help improve sustainable practices within the industry, include:

  • A specific level of a product’s durability, reliability, and reusability must be met before reaching consumers, along with considerations about the product’s impact on the environment.
  • Selected products will have a digital passport to allow for more effective and efficient recyclability.
  • Online marketplaces will be forced to work with authorities to ensure eco-design requirements are met.

As you can see, the above requirements are expected to push the fashion industry towards a more sustainable future.

2. 3D Printed Apparel

The fashion industry has an issue with overproducing products. Items of clothing are produced by businesses that make predictions on consumer demand, ensuring they’re never without stock. However, this often leads to millions of garments going unsold and destroyed, with an estimated 15 to 45 billion (10-30%) pieces of clothing not reaching the consumer. 

To combat this, companies like Unspun, who are pioneers in an upcoming fashion trend – 3D printed apparel. This technology has been around for a while, but it’s only recently started to gain traction in the fashion industry.

3D printing allows designers to create complex and intricate designs on demand, while also promoting sustainable practices. Unspun claims their 3D technology could help introduce a ‘No-inventory’ business model to fashion, which would massively reduce the waste created by fashion brands each year.

In 2024, we can expect to see more and more designers experimenting with 3D printing, creating unique and eye-catching pieces that push the boundaries of what’s possible in fashion, while the technology advances into new realms.

3. Plant Based Dyes

The use of dyes within the industry is obviously massive as they’re required to make clothes the colour they are. But have you ever wondered about the environmental impact of these commonly used chemicals?

The environment is affected by the dyeing process in three ways – heavy metal contamination, chemicals in groundwater, and water waste – all of which can have detrimental effects on plant, animal, and human life. To put the effect of the current dyeing process into perspective; 20% of all the pollution in the Earth’s water can be attributed to the fashion industry’s use of dyes. Some rivers around the world have become so polluted with dyes that the colour of the water has changed.

So, what are some trends, related to dyes, to watch for during 2024?

Several businesses are pioneering new, innovative methods of colouring textiles. Below, we’ll discuss some of these organisations:

Colorifix’s Microorganisms

One of the companies leading the charge is Colorifix, who are based in England. They have developed clothing dyes that use engineered microorganisms to enable the interaction between dye and fabric.

Their new dyeing method is 100% natural, non-toxic, and helps reduce water, electricity, and CO2 usage. Learn more about their business by clicking the button below.

Living Ink’s Algae Dyes

Colorado-based Living Ink produces clothing dyes and inks by utilising algae, a commonly found aquatic organism. Algae can be found in most environments, as long as they have enough water, sunlight, minerals, and carbon dioxide.

They’re on a mission to replace dyes that are derived from harmful petroleum products and replace them with naturally occurring, eco-friendly algae-based dyes. Living Ink’s product has been used most recently by Nike in their ISPA Mindbody’s decayed appearance.

You can learn more about Living Ink by clicking the button below:


This year will see many different trends appear, but we believe the most important is the steps the industry is making towards more sustainable products and processes.

From ground-breaking legislation to eco-friendly dyes, the fashion industry is evidently making bigger steps to reduce the effect of our products on the world.

At Brenda Muir, we provide our valued customers with apparel from unique designers who are dedicated to sustainable practices. Explore our full range of products by clicking here.